The Best Cryptocurrency to Invest in Now: Your Guide to a Prosperous 2023 Crypto is the new gold rush. A thrilling, roller-coaster ride of investment opportunity. But what’s the best cryptocurrency to invest in now? Let’s dive in. 1. Bitcoin (BTC) Bitcoin, the granddaddy of all cryptocurrencies, still reigns supreme. It’s not just the most popular and valuable crypto asset; it’s also proven its resilience over time. Resilience: Bitcoin has weathered numerous market dips and always bounces back.